External links can change ownership, move to a new address, or stop working. A small periodic check helps keep citations, booking providers, and partner links useful.
Review links by purpose
- Prioritize links used for payment, booking, support, or important evidence.
- Confirm the destination organization and page still match the link text.
- Use descriptive link text so visitors know when they are leaving the site.
Avoid opening new tabs without a clear reason. If a link is no longer valid, replace it with an authoritative source or remove it rather than sending visitors through an unrelated redirect.