A pricing table is only useful when customers can tell what each amount covers. Explain whether a price is per person, visit, month, or project, and identify any additional fees.
Make comparison work on every screen
- Use real table headers when the content is genuinely tabular.
- Give each plan a distinct name and describe important limits in plain language.
- On narrow screens, preserve labels and allow a deliberate horizontal scroll if needed.
Do not hide important exclusions behind an unlabeled icon. Check the table with keyboard navigation and a screen reader, and ensure promotional prices include their duration and conditions.