A price without its unit or scope is difficult to compare. Visitors need to know whether an amount applies per visit, hour, item, or package and whether taxes or materials are included.
Put conditions near the amount
- Use consistent currency and number formatting.
- Describe the main inclusion and any meaningful limit beside each option.
- Label estimates and starting prices accurately.
Update prices wherever they appear, including downloadable documents and booking tools. If a price depends on an assessment, explain what information is needed to provide a quote.