A phone number on a mobile site should be easy to read, copy, and activate. A standard telephone link lets supported devices offer a call action without hiding the number.
Use a deliberate telephone link
- Format the visible number for people in the audience's region.
- Use a tel link with the correct country code when callers may be international.
- Label the action so it is clear whether tapping will call or open a contact page.
Test on a phone and desktop browser. Confirm the number reaches the intended business and provide another contact option for visitors who cannot or do not want to make a call.
