A small business site does not need dozens of thin pages. Start with the questions customers ask before they decide whether to contact or visit you.
Build around real customer tasks
- Explain the business and its service area on the home page.
- Give each distinct service a page with scope, constraints, and a useful next step.
- Make contact details, opening hours, and policies easy to find.
Add a page only when it has distinct information to offer. Check every page on a phone and ask someone unfamiliar with the business to find the answer they need.