Analytics can help answer whether a page is useful, but collecting more data than needed increases privacy and security responsibilities. Start with a business question rather than installing every tracking tool.
Measure outcomes, not everything
- Track aggregated visits, useful referral sources, and completed actions that matter.
- Avoid recording form contents, full IP addresses, or sensitive query parameters.
- Set access controls and retention periods for analytics accounts.
Check the applicable privacy rules and consent requirements for your audience and tools. A privacy-friendly measurement plan should be explainable to the people whose visits it records.