Testimonials can help visitors understand a service through another customer's experience. They should be genuine, used with permission, and presented without changing their meaning.
Keep the evidence clear
- Confirm the reviewer agreed to publication and attribution.
- Preserve the original meaning when correcting minor formatting.
- Disclose incentives or relationships when required.
Do not invent reviews, edit a comment into a stronger claim, or imply one person's result is typical without evidence. Follow the platform's review and advertising policies.